Name and Contact Info:
People for the Ethical Treatment of Animals (PETA)
501 Front St.
Norfolk, VA 23510
757-622-PETA (7382) www.peta.org
Founded in 1980 by Ingrid Newkirk and Alex Pacheco.
PETA is an international multi-issue animal rights organization, advocating veganism and campaigning against hunting, fur, vivisection, circuses, and other animal abuses. Through a series of high-profile, media-savvy campaigns throughout the 1980s and 1990s, PETA has become synonymous with animal rights in the minds of the public.
Probably best known for celebrity-studded, aggressive campaigns, PETA stages media events world-wide to get their message out. Celebrities working with PETA include Paul McCartney, Alicia Silverstone, and Pamela Anderson. PETA also calls for boycotts of various companies because of animal testing, fur, or factory farming, including Mars Candies, Donna Karan, and KFC, respectively. The group also organizes protests and outreach tables on issues like veganism, circus cruelty, and horse racing. Recognizing the importance of the younger generation, PETA reaches out to teens with PETA2
, and to children with PETA Kids
“I’d rather go naked than wear fur.”
“Animal are not ours to eat, wear or experiment on.”