I think I nearly fainted when I saw the sign in the supermarket window. ShopRite stores in Connecticut, New York, Pennsylvania, New Jersey, Delaware and Maryland will give you a free Tofurky Feast if you spend $300 while using your Price Plus card before November 25.
This is such a step forward! Not long ago, I tried to get a vegan Thanksgiving bonus from another local supermarket, and got nowhere until I wrote to the corporate headquarters and received a $10 gift card with an apology. That store still offers a $10 gift card, which is great and arguably more useful than a Tofurky feast, but the Tofurky feast puts veganism on the map. It shows that stores want to attract vegan customers and that there's been a demand for a vegan bonus.
Of course, they also offer turkeys and other animals. And a photo of a cooked turkey dominates the holiday bonus announcement. But just offering the Tofurky is a fantastic first, and hopefully other supermarkets will follow.
In fact, you could print out the announcement and use it to tell other supermarkets that you want them to offer a vegan bonus!
Photo © Doris Lin 2010, licensed to About.com, Inc.
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